Software Affiliate Programs to Promote

Below are products I have promoted as an affiliate by joining up to their software affiliate programs.

  • Clickfunnels is the best dedicated sales funnel product on the market. Join the ClickFunnels affiliate program to earn 40% recurring commissions plus the bonus of a car lease paid for you once you reach 100 accounts.
  • Leadpages builds great optin pages and has beautiful sales page templates plus they’ve recently launched a new funnel checkout product. As an affiliate you get 30% recurring.
  • Drip is the best email marketing automation software on the market. Bought by Leadpages the first thing they did was double the commission to 30%.
  • Thrive Themes have awesome themes such as Squared (the one I use on my personal site) and have plugins to super charge your optins. Thrive Leads is the best plugin for creating and testing popups whilst thrive content builder can create landing pages directly within wordpress (my homepage uses it). Their affiliate programme is by application after you become a customer.
  • The great guys Justin & Damian at Leadfuze offer 20% recurring commissions on their lead generation platform
  • Samcart, the shopping cart upsell software for digital products, offers a whopping 50% recurring commissions!
  • Shopify is the best ecommerce platform and I’ve successfully built and sold a shopify store. For promoting you earn 20% monthly recurring revenue share.
  • Zipify have apps for that enable landing pages and upsells on shopify stores. You get 30% on all sales and upsells

Leadpages Affiliate Program Review

With leadpages you get 30% monthly commissions for the lifetime of the customer. I love monthly recurring commissions, it’s predictable and you can build a real asset as I describe in how to create an authority site / muse business.

Leadpages uses Impact Radius affiliate software which enables you to not only track traffic but also conversion rate and earnings per click (EPC) which is super useful to know when driving paid ads.

The Leadpages affiliate program dashboard by Impact Radius

As well as sending to their homepage, you can also turn any page or offer into an landing page to get affiliate commissions such as:

OSI Affiliate Review & Pricing

OSI Affiliate (by Omnistar) is easy-to-use fully hosted referral marketing software with a focus on ecommerce. Check out a quick two minute overview in the video below.

OSI Affiliate has some unique quirks and features such as a social share signup widget where people can promote brands on social channels just by only providing their email address.

It also has a host of reward options available to “advocates” such as coupons, discounts or even gift cards. A very useful feature is named auto signup where you can automatically turn any customer that purchases from your store into an affiliate.

Check out how the dashboard looks for your affiliates below.

OSI Affiliate Pricing

OSI Affiliate comes with a free 15-day trial with plans based on the number of affiliate users starting from just $47/m.

AffiliateWP Review & Pricing

Affiliate WP (also known as WP Affiliate) is an extremely popular affiliate tracking program as its a plugin for wordpress. The video below shows you how to create an affiliate website with WordPress using AffiliateWP.

It’s really handy to stay on top of affiliate management directly from the wordpress dashboard as shown below.

A unique features is the affiliate coupon tracking which allows you to connect coupon codes to specific affiliate accounts rather than the affiliate using their referral URL. It also has a referral link generator where affiliates can create their own referral links and you can set the cookie expiration date to limit the number of days the referral tracking cookie is valid for.

Affiliate WP Affiliate Dashboard

So let’s see an example in action for affiliates. Below is the dashboard that Human Proof Designs uses to track their affiliates, which connects to their domain using a subfolder (

You are greeted with your affiliate ID and a referral URL generator which easily turns any page of your wordpress site into an affiliate landing page – this is the simplest solution we have seen to do this.

AffiliateWP Pricing

You have the choice of making a one-off purchase for $499 for lifetime updates or monthly plans starting from $99/m. Unlike other software, all plans do not restrict the number of affiliates you can have.

Backpack Review & Pricing

Backpack is the affiliate tracking part of the Clickfunnels suite of products called Backpack. Check out a 3 minute overiew in the explainer video below.

Backpack Clickfunnels enables you to create two-tier type commission plans, fire affiliates who are less productive, quickly audit and review commissions that have been paid out to date and mass pay everyone or pay people individually.

You can easily customize the look and feel of your affiliate area using the drag and drop functionality of their funnel building tool as shown in the video below.

Below is a screenshot of the dashboard for managing your affiliates.

clickfunnels backpack

The main feature, and what Clickfunnels states it the number one reason people are moving their affiliates to their Backpack are what’s known as sticky cookies.

Clickfunnels Sticky Cookie

The sticky cookie is the genius of clickfunnels affiliate tracking. It enables an affiliate to promote any offer at any time in the past and continue to get paid for any new sales that the person refers makes in the future. The video below explains how it works.

Clickfunnels Backpack Pricing

To get Backpack (part of what is known as ActioneticsMD) you need to upgrade to their $297 per month.

But you can trial their full suite, which includes Backpack and Actionetics, their email marketing product, free for 14 days.

What Software Does Clickfunnels use for Affiliate Tracking?

Clickfunnels has created its own proprietary affiliate tracking software called Backpack. You can check out our review of it here.

iDevAffiliate Review & Pricing

What is iDevAffiliate?

iDev Affiliate (iDevDirect) claims to have been providing the #1 selling affiliate tracking software since 1999 and the UI certainly looks a little 1990s even though the functionality for affiliates is extremely comprehensive. We cover all the pros and cons in this detailed iDev Affiliate Review.

Brands can run iDevAffiliate from their own hosting account and add their branding which is why it has proved so popular over the years.

iDevAffiliate WordPress

One of their customers who self hosts on their wordpress site ( is Thrive Themes. To install idevaffiliate with wordpress you simply set up a subfolder that powers everything. To learn how to install iDev Affiliate check out the video below.

Outside of self hosting, iDevAffiliate also now have a cloud edition where you can host iDevAffiliate on their own servers for just as $39 /month.

Setting up iDev Affiliate

Once you have connected iDev Affiliate to your website it’s time to set it up. and integrate your shopping cart as well as mailing list. iDev Affiliate has over 150 different integrations to choose from so chances are your existing software stack will play nicely. Check out the quick set up guide below.

You will want to set tier commissions for your affiliates which is very simple to do, explained in the video below.

You can choose between percentage and flat-rate payouts as well a pay per lead or even pay per click.

Now that you have installed and set up iDev Affiliate and added your marketing materials take a look at what the dashboard looks like for their affiliates below.

iDevAffiliate Affiliate Dashboard

Once affiliates log in they are greeted with this dashboard where you can quickly see the total number of transactions along with total earned to date and quick access to your standard affiliate link.

But what is really great is the ability for affiliates to choose whatever page is on the companies website to turn into a landing page with their affiliate code by heading to ‘Alternate Incoming Page Links’ shown below.

idev affiliate dashboard

Watch the video below to learn how to pay your affiliates.

iDev Affiliate Pricing

iDevAffiliate has an innovative pricing model where users can choose from a one time fee for self hosting or monthly pricing from $39/m for cloud hosting.

Impact Radius Review & Pricing

Impact by Radius (formerly Impact Radius) enables companies to consolidate their partnerships (such as managing influencers alongside traditional affiliates) on a single intelligent software platform. Below is our impartial impact radius review.

Impact Radius simplifies the process of recruiting, tracking, and paying all of your partners. Huge companies are now using the platform such as Coinbase, as well as well know marketing automation SaaS companies such as Drip or Leadpages.

Brands working with affiliate marketers get to enjoy next generation insights and workflows for managing their sites, bloggers and ecommerce partners. Companies focussing on influencer marketing can truly price the true value each partner contributes to a sale.

Below are some of the features of Impact by Radius:

  • Dynamic Payouts – contract management workflows to schedule disbursements that give the ability to pay more for new customers, less for different categories of products or create a tiered payout structure to incentivize partners to increase their traffic or recruit sub-affiliates.
  • Marketplace – companies can search and recruit from over 800,000 potential partners in Impact’s marketplace as well as identify which are currently working with their competition
  • Migration Assistance – the ability to access their team of experts to migrate affiliates from your existing affiliate network to their partner platform.
  • Impact Deeplinking chrome extension that enables you to visit any page on the advertiser’s site you are signed up with and generate a paid link

Impact Radius affiliate Signup Process

New affiliates get greeted with this sign up page. If they already have an account as are already promoting other merchants who use the Impact platform they can simply click the button ‘I already have an account’.

Impact gives companies the ability to set different terms on signup payments vs transactional payments. With Coinbase, they selected $0 payments for signup but 50% payments for the first 3 months for transactions:

Impact Radius Marketplace

Once affiliates are signed up they can visit the ‘Brands’ section inside their dashboard and find other offers to promote. There is a handy ‘New Brands’ section that lists well known companies such as Wealth Front and Lastpass along with a summary of their payout.

Impact Radius Pricing

Impact does not provide pricing information on their site, instead you need to Request a demo.

How Does Affiliate Tracking Work?

Affiliate software products give companies an ability to reliably track which affiliate sent traffic that generated a sale, in real-time. They also give affiliates the ability to reliably assess how successful their different affiliate campaigns are performing.

The most common ways these software companies track are through cookies.

A company gives its affiliates a tracking link which comes with a unique affiliate ID. When a potential customer (who the affiliate sends) clicks on their link, the affiliate ID is stored on their browser as a cookie for a short period of time, such as 30 days.

This means that even if the customer does not initially purchase but comes back a week later to complete the purchase, the person is still attributed to the original affiliate ID, sometimes even if a 2nd affiliate reaches out to the same person who clicks.

In order for this magic to work, a conversion pixel is placed on the companies thank you page that loads when a customer has purchased. As such, when a person clicks through an affiliate link and eventually reaches the confirmation page, the pixel tracks this event within the affiliate software being used as a sale or lead.

Cookies are normally only tracked within the specific browser, so if the person completes the transaction in a different browser, it will not be tracked. However some companies with proprietary affiliate software such as Clickfunnels can create sticky cookies which allows their affiliates to get affiliate commission whenever they send a new offer to their customers (explained below).

Refersion vs LeadDyno Comparison

This is our comparison of LeadDyno vs Refersion post – you can find our Refersion review here and our Lead Dyno review here.

According to the technology search engine Datanyze, Refersion is currently running on twice as many websites as Lead Dyno – but does that make it best?

Well according to Lead Dyno it’s not even close as in the video below!

Both software affiliate products share the accolade of being the highest rated apps on the Shopify store, however what they don’t share is their pricing model.

Refersion‘s pricing is based on the number of affiliate generated sales whereas Lead Dyno prices on your monthly traffic.

Put another way, Refersion has unlimited visits each month to your ecommerce store however has different level pricing plans where your have to pay more for the most advanced features wheres Lead Dyno includes all their features with every plan.

What’s your preference with Refersion vs Leaddyno? Let us know in the comments below 🙂

Post Affiliate Pro Review & Pricing

PostAffilaitePro, based out of Bratislava, Slovakia, claims to be the #1 most reviewed and rated affiliate software and is certainly loved through the large number of testimonials.

It has a wide customer base, not focussing on targeting either SaaS or ecommerce companies, rather the whole market including service and lead based companies.

It integrates with iver 170 CMS, payment gateways and shopping carts and powers over 30,000 affiliate programs such as Lastpass, Onnit and SpyFu.

Installation takes just 30 seconds and free setup with a real human is included with all their plans. The software offers real time reporting.

Post Affiliate Pro in action

The software powers many of the software products I use and also promote as an affiliate such as Ninja Outreach. When you log you are greeted with a well laid out dashboard below which shows commissions, clicks & impressions and any news you want to push to your affiliates.

post affiliate pro dashboard

Under the Promotions tab in the side, you reach campaigns which offer banners and links, directlink URLs, ad channels an affiliate link protector (for cloaking) and reports.

The Reports tab gives your affiliates a detailed breakdown of their efforts to promote your product, offering both click through rate and sales conversion rate which is extremely valuable information that affiliates do not get in most other affiliate programs.

Post Affiliate Pro Pricing

Pricing starts from $97/m on their Pro plan for unlimited affiliates and 1M tracking requests a month.